Guide to ads
Advertising rates
Banner ad fees and contract duration are as below:
- Supporting member of the Society: Y120,000 (tax-excluded price) per annum for each banner ad, with annual contracts.
- Other advertisers: Y180,000 (tax-excluded price) per annum for each banner ad, with annual contracts.
- The banner ad publication period is calculated from a date agreed upon by the advertiser and the Society until the same date in the month that the contract ends (or the next day, if the same date does not exist).
Supported Sizes
| Size | w 234px * h 60px |
|---|---|
| File Types | JPEG／GIF／PNG |
| Sample |
On all ads with partially white or transparent backgrounds, you must add a visible border of a contrasting color to the majority background color of the creative. 4 banners will appear in Footer at random. |
Insertion Orders
Please e-mail to below.
pr.hortj@jshs.jp
Rules for the publication of banner ads
Intention
Article 1: In these rules, the Japanese Society for Horticultural Science (the Society) sets out the particulars relating to advertisements (banner ads) published on the Society’s Japanese-language or English-language websites.
Responsibilities
Article 2: The banner ads should be produced using the language (Japanese or English) of the website targeted by the advertiser. The Society will provide the advertiser with a publishing location and undertake the task of publishing the ad. The responsibility for the content of the ad lies with the advertiser. The Society takes no responsibility whatsoever for the content of the ad.
Position and specifications
Article 3: Banner ads published on the Society’s website are positioned at the bottom of the Japanese-language and English-language websites, and four ads are randomly displayed every time the site reloads. The specifications of the banner ads should conform to the following:
- Size: 60 pixels tall x 234 pixels wide
- Supported formats: JPEG, GIF (including animated), PNG
For ads with a white or transparent background, a frame should be added with a color distinct from the main background.
Publication criteria
Article 4: Content is limited to horticulture and related industries. The Society reserves the right to refuse publication.
Publication fees
Article 5: Banner ad fees and contract duration are as below:
- Supporting member of the Society: Y120,000 (tax-excluded price) per annum for each banner ad, with annual contracts.
- Other advertisers: Y180,000 (tax-excluded price) per annum for each banner ad, with annual contracts.
- The banner ad publication period is calculated from a date agreed upon by the advertiser and the Society until the same date in the month that the contract ends (or the next day, if the same date does not exist).
Publication process
Article 6: The procedure relating to receipt of banner ads and their acceptance for publication is as follows:
- Banner ads for potential publication are received by the Society’s Director of Planning and Public Relations.
- Acceptance for publication is determined by the relevant steering committee and the publication decision is reported at a board meeting.
- Publication commences after confirmation of payment of publication fees.
Removal of the banner ad after publication
Article 7: After publication, if the Board of Directors judges the content of the ad to be unsuitable, the Society is able to cease publication of the banner without waiting for the contract to end. In that case, the fees attributable to the period that the ad was not published will be refunded to the advertiser.
Extension of banner ad publication
Article 8: When extending banner ad publication, application should be made to the Society at least one month before the publication period is due to end.
Changes after banner ad publication
Article 9: When the advertiser has changed, for example, the link in the banner ad, the Society should be notified without delay.
Article 10: These rules cannot be revised or repealed without approval by the Board of Directors.
These rules are in force effective March 7, 2015.
